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Archive for October, 2009

Yahoo! Drops Controversial Paid Inclusion Program!

Saturday, October 17th, 2009 / No Comments

Yahoo has dropped a bomb-shell on advertisers that have been utilizing its paid inclusion program by revealing their plan to cancel it by the end of the year. This program allowed all websites with extra funds to appear as guaranteed results on the Yahoo search engine as a cost-per-click program.
The idea was simple: fork over [...]

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FTC’s Intervention with Bloggers who accept Bribes

Friday, October 16th, 2009 / No Comments

Bloggers and social media users who receive free products or sponsorship deals are going to have to change their ways if they don’t want to expose the freebies they are receiving.
The Federal Trade Commission has made new revisions to the “FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising“. The changes outlined by [...]

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