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FAQ: What Percent of People use Sponsored and Organic Listings?

September 22nd, 2009 / 19 Comments

Advertisers and SEO gurus are always curious as to what percent of people use sponsored and organic listings. Getting first page results on Google as an organic listings is a huge advantage for a business; but will buying sponsored links and getting guaranteed top page results also help a business?

“Advertisers use sponsored listings to stand out from their competition”

The difference between sponsored and organic listings can have a dramatic effect on any online business. Organic listings, produced for free on a search engine results page, are typically the first websites that a user views after their search query. The exact number of what percent of people use sponsored and organic listings is not widely known. However, a rough estimate is that 60% of all internet users will likely click on organic listings.

Sponsored listings are small advertisements found at the top or on the side of a search engine results list page. Advertisers use sponsored listings to stand out from their competition. Paying for this privilege is extremely useful, especially if an advertiser is trying to target a keyword that is very general, for example: dogs. A sponsored listing will help advertisers receive a higher amount of targeted traffic and potential customers.

When deciding what percent of people use sponsored and organic listings, consider the following: although getting top rankings in search engines for specific keywords may be hard, it’s worth the effort. However, if an advertiser feels as if it may be impossible to receive top organic listings with keywords like “dogs”, consider the percent of people who use sponsored links (around 40%). Consider putting aside extra money in your advertising budget to save for sponsored listings. Getting guaranteed top page results with minimum effort will be well worth it in the end.

For more information on what percent of people use sponsored and organic listings and how to purchase sponsored listings, visit http://www.admanage.com

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