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How to Create the best Pay-Per-Click Advertising Unit

September 22nd, 2009 / 19 Comments

With pay-per-click advertising, designing an effective and eye-catching PPC ad unit is crucial if you wish to increase conversions and generate targeted traffic. Each pay-per-click advertising campaign should be created with your target audience and niche market in mind. Because you will be paying for each click, make sure that your ad will have a high conversion rate.

“Because you will be paying for each click, make sure that your ad will have a high conversion rate.”

In order to create effective pay-per-click advertising, you will need to focus on the title and description of each ad. Here are some tips for both:

The Title
The title on your pay-per-click advertising unit is the first thing that a potential customer will see. The title should include a main keyword that your business is targeting. The point of the title is to attract customers and make them want to read the description or click on the ad. If your title is boring or vague, the customer will move on to the next advertisement.

The Description
The description in your pay-per-click advertising unit should tell users what your business or service is offering. Give reasons as to why people should click on your advertisement. For example, if you are trying to promote a free FLV player instead of putting simply “Free FLV player” add more description such as “Download Youtube videos with the free FLV player”. This description highlights the fact that the FLV player is free, and it can be used to download movies—all within six words!

Do not try to fill the description with too much information. Keep it simple but interesting. Try and create a description that will make a user want to find out more about your product. In addition, always make the pay-per-click advertising unit stand out from your competition.

Optional: The Image
Some pay-per-click advertising units allow advertisers to add an image. This is highly effective as most internet users are too busy to spend the time to read the text of an advertisement. Try to choose an image that will demonstrate how an internet user will feel after they purchase your product. For example, a travel agency could use an image of a person enjoying the sun on a beach. The free FLV player could show a person having fun watching videos.

Creating effective pay-per-click advertising units is simple if you focus on your target audience and niche market.

For more information on creating a great pay-per-click advertising campaign, visit http://www.admanage.com

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