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Online Banner Advertisers can Improve CTR Easily

September 22nd, 2009 / 19 Comments

online banner advertisers
“Online banner advertisers should be aware of human psychology if they wish to increase their ROI.”

The ultimate goal for most online banner advertisers is to generate targeted traffic and higher conversions at low PPC advertising rates. Banner advertisers need to take the time to plan and generate ideas in order to create the best banner designs for their business.

The most important thing to remember when creating online banners is that: if it doesn’t drive users to take action, it isn’t worth the time and cost of making the banner. In order for online banner advertisers to improve CTR and conversion rates, they will need to have a basic understanding of human behaviour and how to make users react.

Here are some great techniques for creating the best PPC banner ads:

1. Use bright colours that attract attention. Make any online banner ad eye-catching by using vibrant colours that attract a user’s attention. Use colours that complement each other and don’t clash.

2. Always include a strong call to action. Online banner advertisers often forget to ask for the sale. After giving your sales pitch, include words that clearly tell users what they should do, such as: “Click here” or “Buy now!”

3. Tell users what they’ll get. If you want to generate traffic with banners, tell users what they’re going to get when they click. What do you offer and why is it better than the competition?

4. Use keywords throughout the text. To highlight what you are offering try to include keywords for your business in the content of the online banner advertisement. Words like “Free music” or “101 marketing techniques for free” are great to add to the banner.

5. Use images. Include graphics in the ad that clearly tell a story. Make sure the image clearly shows an emotional picture of what life will be like after the user clicks on the banner ad.

Online banner advertisers should be aware of human psychology if they wish to increase their ROI. Internet users want clear direction and an easy process that leads to getting what they want. Always focus on your customers and potential clients rather than the bottom line.
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