Pay Per Click Advertising Targeted to Men
September 22nd, 2009 / 19 Comments
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| “Experts believe that men buy based on female influences in their lives†|
A recent study has found that advertising targeted to men is experiencing more success than ever before. Men are spending more money thanks to advertising targeted to their desires. Experts believe that men buy based on female influences in their lives, so it’s important to reexamine the state of masculinity in advertising online.
There are two types of advertising targeted to men online: ads that focus on metrosexuals (enlightened, evolved men) and retrosexuals (the stereotypical male). While both categories have their differences, advertisers should remember that both categories are relatively similar.
Researchers discovered that men are using the internet more frequently and they are looking for information on food, cars, health, and electronic equipment. In addition, they found that advertising targeted to men works best when it is located in online communities.
Pay per click advertising targeted to men works either by promoting familiar products (once a man finds the product that works, they stick with it), or by influencing men to try a new product (these targeted men spend more time online researching new products). Spend time researching your product to determine which category of male is best suited for the targeted advertisement.
For more information on creating pay per click advertising targeted to men, visit http://www.admanage.com
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