The 5 Best Social Media Marketing Campaigns that Worked on Facebook
September 22nd, 2009 / 19 Comments
The top social media marketing campaigns that worked on Facebook all have something very basic in common: the importance of customer relations and interaction. The best social media marketing campaigns that worked are all actively engaging with the fans that joined their group. The pages offer communication, reviews, promotions, videos and images, and a casual tone that matches the Facebook medium.
Here are the top social media marketing campaigns that worked on Facebook:
1. Texas Hold’em Poker. With over 18 million fans and counting, Texas Hold’em Poker is the most popular on Facebook. The page works by asking for feedback, offering contests and poker chip giveaways, providing a gift shop, and generally being a place for fans to come together and discuss poker. What works best for the Texas Hold’em Poker website is their frequent contests. With 12,717 people liking their most recent giveaway, it’s a huge attraction for fans.
2. Coca-Cola. This fan page seems normal at first, but they created social media marketing campaigns that worked by building a page that is committed to user participation. Coke knows that it already has a strong following, so it allows customer feedback to be displayed on its wall by default. The best strategy by Coca-cola is its photo galleries that are full of user-added fan photos. The thousands of pictures solidify the idea that Coca-Cola has a massive brand power and customer base.
3. Red Bull. The Red Bull fan page stands out because it provides fans with content that allows for interaction between customer and brand. The drink has recognized their audience: teens and college aged kids, and understands how to connect with them using humour, applications, professional athlete tweets, and promotional contests.
Come back next week to find out the final two best social media marketing campaigns that worked on Facebook.
For more information on creating effective social media marketing campaigns, visit http://www.admanage.com
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