The 5 Best Tricks for Increasing Brand Awareness with Social Networks
September 22nd, 2009 / 19 Comments
Nowadays most internet marketers are relying on top social media websites like Facebook, Twitter and LinkedIn to help build brand awareness for their business. However, social networking on these types of websites can be tricky if you do not follow the key factors for success.
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| “Running contests is a great way to spread your brand name through word of mouth†|
In order to build your brand online with social media, there are five tricks to concentrate on:
1. Always add pictures and personality to your profile.
If you want to build a quality fan base for your business, make your profile stand out. Add pictures to identify who is maintaining the page and add personal touches with daily messages and status updates. Don’t go overboard; keep it as professional as possible.
2. The power of three.
It is a good idea to sign up with at least three of the major social media networks. Create accounts in Facebook, LinkedIn and Twitter. If you have enough free time, sign up for similar sites like Myspace, Yahoo and so on.
3. Don’t send SPAM messages.
People will become fans of your website, product or business because they choose to. Make them feel comfortable with this decision by posting quality information and not spamming their inbox or news feed with link after link. This is your best opportunity to get internet users to trust your business and brand name. Build this confidence with unique and interesting content.
4. Promote your page.
Businesses that find success with social media marketing make their fans feel special by offering promotions, coupons or contests. Try offering a “Facebook Fan 10% Discount†coupon for every new fan that joins your business. In addition, running contests is a great way to spread your brand name through word of mouth.
5. Video Marketing.
Internet users are more likely to spend time watching a video than reading website content. Take advantage of this fact by posting video blogs, online advertisements, product displays and more. These videos can be uploaded to Facebook and Youtube. Remember to tag each video with keywords related to its subject.
Business owners should remember that social networks were created as a safe place to “socializeâ€Â, meet new people, network, and make new connections. Build new relationships with internet users and potential customers by attracting people who will want to do business with you.
For more information on social networking and social media marketing, visit http://www.admanage.com
Posted in advertising, advertising network, affiliate network, brand awareness, define transparency in social networks, internet advertising, list of social networking sites, small buiness local social networks, social media, social network marketing, social networking, social networks
