Web Site Promotion: Facebook Marketing Mistakes to Avoid
September 22nd, 2009 / 19 Comments
There are 10 Facebook web site promotion tactics that most internet marketers utilize daily. However, half of these methods for web site promotion are failing to attract customer’s attention. Due to the personal nature of social media websites, marking on Facebook requires a delicate balance of promotional skills and customer relations.
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| “You want to create a Facebook presence where customers will be attracted towards you, seeking you out and asking for your help.” |
Web site promotion with Facebook should be done carefully. Here are some of the major Facebook marketing mistakes that serious marketers should avoid at all costs:
1. Posting a Link to your Product Immediately
As an advertiser, building a list of sales leads on Facebook is essential. However, if you start adding arbitrary strangers to introduce yourself with an immediate link to your product, your ad campaign will not be as effective.
Facebook users see these blatant attempts of direct advertising and web site promotion as spam and will usually try to remove or hide the links.
Instead of posting an obvious link to your sales website, create a personal profile that will convince users to visit your web site.
2. Pitching your product
Ads on Facebook are there for a reason. If you are looking to pitch your product directly to people, invest in Facebook ads rather than simply pitching to users. Sales pitches do not translate well on social networks.
3. Fake friendships
Pretending to care about users on Facebook is as bad as it sounds. If you are interested in working with another person, be upfront about it. If you feel as if a certain business would benefit from your product, tell them. But, simply befriending someone to sell them a product they may or may not need is going to effect your product negatively.
You want to create a Facebook presence where customers will be attracted towards you, seeking you out and asking for your help.
4. Marketing to a broad audience
Every marketer should be aware of the benefits that come from niche marketing. Focus web site promotion on a certain selection of customers, and center your ad campaign on these people.
Proper targeting efforts can create a huge increase in sales. In addition, if you are able to offer a free sample of your product to a targeted customer, there is a much greater chance of repeat customers and word-of-mouth promotion.
For more information on web site promotion and advertising on social network sites, visit http://www.admanage.com
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