Display Advertising Formats

Intromercials Advertising

Entrance ads occupy the screen for several seconds when a user visits a website. They feature ‘Continue’ or ‘Replay’ options for those who wish to know more about the advertiser. Entrance ads can be up to 10 times more effective than regular banner ads.

Transistional / Interstitial Advertising

In between ads are similar to entrance ads, except that they appear to users who have already viewed 4 to 6 pages on a website. Studies show that people are more perceptive to advertising messages when they are inserted into the flow of editorial content.

Flash Advertising

Flash video allows advertisers to target rich media advertising at potential customers. With internet speeds increasing, flash sites are rapidly gaining popularity. Flash video can be used in pre-roll, mid-roll and post-roll ads.

Expandable Advertising

Expandable ads occupy regular ad spots, and expand if the user wants to know more about the advertiser. It’s a good way to offer products online without encroaching on the user experience or wasting valuable online real estate.

Stay On Advertising

Stay on ads appear at the bottom of the browser, and are widely used because of they are visible without being intrusive. They slide into place after a webpage is opened, and stay there as the user scrolls up or down the webpage.